After the public release of IOS 14, users discovered a new work around that let them change the app icons and completely redesign their home screen using Siri shortcuts. If you’re on Android then that’s nothing new for you. But as this feature was new on IOS, people started sharing screenshots of their newly customized home screens with custom app icons and widgets. A designer, known online as Traf noticed this trend and started customizing his own iPhone with his own designed icons and some custom downloaded widgets and posted a screenshot of it on Twitter. Then people started asking where to get those icons he used. Then he quickly packaged all those icons and uploaded them to Gumroad. At first he wasn’t sure what those icons should be priced at, so he decided to charge 28$ for it. That tweet had 100k impressions and thousands of likes and retweets in a single day. So many popular sites like Cult Of Mac, iMore and AllThingsTech started publishing articles about it. According to Traf, at that time he made around $6000 USD. But then something unexpected happened. Popular tech youtuber Marques Brownlee, published a video about this new IOS 14 feature, where he was using Traf’s icon pack for his setup. He also mentioned the link where others can get it in the description. Then Traf started getting thousands of new visitors. According to him, he was making around 28$ every 28 seconds. His phone was flooded with sales notifications so he had turned it off. In a single day the sales number jumped from $6K to $40K and after 5 more days the number was $116,147 from 4188 customers. According to Traf, the secret behind this overnight success was producing the right content at the right time and a little bit of luck, which was MKBHD in this case. But he also said those hoping to emulate his success should not try to exploit online trends. If I had done this exclusively for making money, I’m convinced it wouldn’t have worked nearly as well as it did. Keep working at the things you enjoy, share them with the world and let the internet do the rest. So that’s it for this video. Thank you so much for watching. Subscribe for more videos in the future.